《苹果故事》

Apple Story: Jobs ' Concise Way What Apple has done over the last decade is unthinkable. And it focus on “ concision” .

So, can \"concision\" help you build a second Apple? Of course, but only if you gather hundreds of industry leaders. Can \" concision\" help you succeed in business? Because \" concision\" is not the ultimate goal, but the beacon to help enterprises achieve their goals. When you use the \" concision\" principle in your work or business processes, you can truly appreciate its power.

That's what Apple does. It embodies the power of “ concision” in all aspects of the company. What Apple did was extremely difficult, but it did it because it was always loyal to \" concision\". First, use the power of \" concision\". As a \"concise\" supporter, you should set ambitious goals.

Firstly, \" concision\" can help your business grow and help you develop more skills and become more marketable.

Secondly, the brutal attack. No need to be mean, just \"brutal honesty\". Let the person who communicates with you do the same. People are more focused, proactive and creative when they don't have to speculate on your ideas. Whether it's good news or bad news, honesty is the basis of communication. This saves valuable time and energy.

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Thirdly, small is good. Always adhere to the \"smart small team\" concept. Keep this in mind when you build a new project team. This is an important part of “ concision” , and you have to cultivate it to perfection. \"Smart small team\" can not only bring better results, but also improve efficiency and morale.

Fourthly, less is good. Keep in mind that if you deliver more than one message, you distract others-whether they are customers or co-workers. If you need to provide more than one message, refine a theme, combine them and try to sell the topic. You want others to remember what you say-the more you talk, the harder it is for others to remember. Keep in mind that too much choice equals no choice. The more streamlined your message is, the more attention it attracts.

Fifthly, remember the power. The perfect project schedule is harder to find than the Holy Grail. But once you do, you have a template for success. You may not be the person who decides the schedule, but you can try to influence those people.

Sixth, look for signs. No matter what proposals you make, what products you sell, and who you try to convince, don't forget to capture the audience's eyeballs with images. Be concise and have an impact.

Seventeenth, the use of words. This is where all walks of life need to work hard. Words have great power, but too much lay out the superfluous, let people confused. To make your or your company look smart, it's best to articulate ideas in a concise, clear way. No matter who your audience is, the most natural way to

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speak is the most effective way to communicate, that is, to use the simplest sentences. “ concision” is a wisdom in itself-it is concise. Apple's website is a model for effective communication. Apple's advertising is concise, clear and concise, straightforward way to display wisdom.

Eighty, refused formally. Do what Jobs did-don't put on the trappings of a big company. Like smaller, less-layered companies that work, everyone's productivity will improve, the company is more likely to be bigger. Scrupulous meetings and very formal proposals may deliver messages, but they are neither a spark of creativity nor a cohesive team. If you can communicate with people face-to-face rather than in the form of a proposal, the idea will be more likely to pass. There are countless opportunities to do things the old-fashioned way, but you should learn to simplify your day-to-day interactions with colleagues and customers within your company.

At last, be always questioning. Other people's first reaction may be refused, but please be prepared for this. \"Complexity\" will inevitably tell you \"this is not possiblehose who make miracles, not those who say \"no\good idea, don't compromise because someone says \"no\". If you don't get a satisfactory answer from someone or a supplier, find someone else. This is the most famous feature of Jobs.

Many great ideas were born at the briefing, and flashed through conversation. This is how some of Apple's famous advertising words are produced. If you want to

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take advantage of the power of “ concision” , be bold-but start with small things. Jobs proved that the best way to make the company bigger is to keep the small company in the mood.

Whether the change is large or small, the first reaction is resistance. So it's hard to change the mindset of a company. However, the idea that jobs left behind will make it easy for you to do this. Jobs founded an excellent company that has achieved spectacular results and even won the respect of rivals. This is because, the world is affected by Apple products, Jobs' life is a wonderful news story. And apple is both an example of “ concision” and an example of a concise follower. In a world of \"complexity\ys stand out.

There are many forms of “ concision” , it can be a creativeness, a product, an idea, a result and even a process. And the most important is that “ concision” is a brief. It is the way how can you treat on your job or others job or even the operation of the company. Once you have learned see the world through “ concision ” way, you will surprising find that the improvement of doing business can be seen everywhere.

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