DIGITAL ADVERTISING SYSTEM

专利名称：DIGITAL ADVERTISING SYSTEM

发明人：KUZMA, Andrew, J.,VRABETE, Brad,SANJAY,

Addicam, V.,MALIK, Shahzad, A.,RANJAN,Abhishek,PHADNIS, Shweta,TIAN,Fengzhan,CHIRANJEEVI, Kunapareddy

申请号：EP11872262.8申请日：20111221公开号：EP27574A1公开日：20140723

摘要：A digital advertising system includes an advertisements module that provides anumber of digital advertisements for display on a digital display device. A digital al signmodule including the digital display device displays digital advertisements provided bythe advertisements module, and captures video analytics data relating to previousviewers of the digital advertisements displayed by the digital sign module. A data miningmodule retrieves the video analytics data from the digital sign module and generatestrained advertising models based thereon using a data mining algorithm. A contentmanagement system module coupled to the advertisements module and the data miningmodule receives the digital advertisements and the trained advertising models andgenerates a subset of the advertisements for display based on the trained advertisingmodels.

申请人：Intel Corporation

地址：2200 Mission College Boulevard M/S: RNB-4-150 Santa Clara, CA 950 US

国籍：US

代理机构：Goddar, Heinz J.

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